I designed the website for search engine optimization. Every website needs to rank on google and designing a website that ranks on google involves some level of technicality. The website is also optimized for speed, and well secured to prevent hackers.
I also designed the website to optimize for email marketing. You need to be able to convert your online visitors to customers, retain them and ensure they give you life time loyalty. The best to do that is to develop email marketing strategies for you and your business.