United Kingdom Experience
Marketing Manager
• Designed business development campaigns, outlined strategic plans to attract and retain strong client base for the LNG market. Raised lead generation pipeline funnel activity by 100%
• Nurtured and managed account base of 300 customers within the West African Territory totalling $1,000,000 in direct revenue.
• Analysed commercial/industrial customer’s needs, prospects personas, market trend and the competitive landscape on the LNG technology features which enhanced revenue growth tremendously.
• Managed $100K marketing campaign budget, and monitored metrics to ensure effective marketing spend.
• Achieved revenue growth by increasing conversion rates of trial users to paid accounts to 60% after implementing zero-cost LNG solution offerings, generating approximately $4.5M in 3rd quarter of 2022
Business Development Executive
•Executed marketing campaign programs resulting in increased brand awareness, customer traffic and elevated sales numbers by 90%.
•Managed direct mail campaign for latest model of Jenbacher Gas Engine generating a 9% response rate, driving $1.5 million to sales pipeline.
• Managed end-to-end digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, optimizing targeting, ad creative, and budgets to achieve maximum ROI.
Conducted in-depth keyword research and implemented SEO best practices to improve organic search rankings, resulting in a 40% increase in organic traffic.
• Conducted 50+ customer interviews for product feedback, with incorporated changes driving customer engagement and leading to 89.6% customer level satisfaction.
• Worked with cross functional teams across various department within Nigeria, UK and Austria by providing market data and analysis on competitors brand leading to an increase of $1M in revenues within.
Executive Analyst
• Created detailed sales presentations to communicate product features and market data leading to the acquisition and retention of clients.
• Increased overall revenue to 75% from online promotional sales through effective salesmanship and great negotiation skills.
• Used prospecting and client development techniques to produce fresh leads and maintain solid conversion rate.
• Increased sales by fostering relationships with customers, implementing business strategies, and suggesting areas for improvement resulting in the conversion of 80 direct buyers/real estate investors in 6 months
Education
International Marketing Management
Masters Degree